Leading national brands came together last week to share hard-won experience on breaking into international markets, as the three-day “Intellectual Property, Investment, Value” event concluded at the Investor Protection Center under the Ministry of Economy and Development. The forum closed its final day under the theme “World-Renowned Mongolian Brands,” bringing together government officials, private sector leaders and international practitioners to exchange knowledge on protecting and commercialising intellectual property abroad.
At the centrepiece of the day’s proceedings, the Intellectual Property Office delivered a presentation on international trademark protection, after which eight brands with established international footprints, namely Monos Group, Gobi JSC, Ekhlel LLC, Urgana LLC, Teso Foods LLC, Nord Road LLC, Best Force LLC and rock band The HU, presented their experiences navigating global markets. The participating companies shared practical insights on building brand competitiveness abroad, registering and protecting trademarks across jurisdictions, and introducing intellectual property into active economic circulation to generate investment and revenue.
Representatives spoke of the complexity of navigating trademark registration across multiple jurisdictions, the cost of defending intellectual property against infringement in markets where enforcement is inconsistent, and the challenge of positioning products that carry deep cultural identity in ways that resonate with foreign consumers unfamiliar with the brand’s origins. Their experiences underlined a common lesson that entering the world market is not simply a matter of quality, it requires legal preparation, strategic branding and sustained institutional support that most companies cannot build alone.
Discussions across the three-day event were organised under three thematic pillars: “Intellectual Property, Innovation and Creative Production,” “Intellectual Property and Collaboration,” and “Brands Recognised in the World”. Each strand addressed a distinct dimension of the challenge facing domestic companies seeking to compete and protect themselves internationally from the legal mechanics of trademark registration to the strategic question of how innovation can be converted into investable, scalable value.
Closing the event, Head of the Business Environment Policy Department of the Ministry of Economy and Development L.Balchinluvsan underscored the Government’s commitment to keeping the Investor Protection Center open as a standing platform for entrepreneurs and investors. “This will always be a space where you can voice your opinions, raise problems, and share experiences,” he said, adding that he was confident cooperation between the public and private sectors would deepen further in the direction of innovation support and intellectual property-driven value creation.
